Search is evolving. Your visibility strategy should too.

Citations are the new clicks.

We help healthcare brands get found by Google — and quoted by ChatGPT, Claude, Perplexity, and Gemini.

SEO + GEO engineered for clinics, telehealth startups, and digital health companies. Built by a Medical Doctor — not an agency.

chatgpt · live response
Who does SEO and GEO for healthcare brands?
Source: citedlabs.co
The shift

Patients used to google symptoms.
Now they ask ChatGPT.

The question isn't whether your clinic ranks. It's whether the AI recommends you.

~13%
of US adults already use ChatGPT to look up medical information.
KFF Health Misinformation Tracking Poll, 2024
−34%
drop in organic CTR projected as AI answers dominate the SERP.
Gartner forecast, 2026
growth in AI search engines (Perplexity, ChatGPT Search) year over year.
SimilarWeb, 2025

Built for healthcare

Generic SEO agencies don't speak your language.
They don't know HIPAA. They can't write content that won't get flagged.
They've never sat across from a patient.

We have. We do. We can.

Two engines.
One visibility strategy.

Classical SEO still moves the needle. Generative Engine Optimization decides whether you show up in the answers that increasingly replace it. We engineer both.

01 · SEO

The foundation

Battle-tested fundamentals for healthcare brands.

  • Keyword & patient-intent research
  • Technical SEO audits (crawling, indexing, Core Web Vitals)
  • On-page optimization & site architecture
  • Clinically-accurate, SEO-optimized content
  • Off-page authority & link building
  • Local SEO & Google Business Profile for clinics
  • Analytics setup (GA4, Search Console, dashboards)
Deliverables: audits, strategy docs, optimized content, action plans for your dev team.
02 · GEO

The frontier

Engineering your brand for the AI answer layer.

  • LLM visibility audit (ChatGPT, Claude, Perplexity, Gemini)
  • Citation engineering — content designed to be quoted
  • Brand & entity authority building
  • Prompt-response monitoring & competitive tracking
  • llms.txt & AI-crawler schema configuration
  • Content engineered for retrieval-augmented generation
  • Monthly citation & mention reports
Previous engagement: executed SEO + GEO strategy for a mental health clinic in Bogotá.

Diagnose. Treat.
Measure.

01 · Audit

Map the terrain

Where you stand in Google's index and across major LLMs. What competitors are getting cited. What gaps to close.

02 · Engineer

Rebuild the foundation

Technical fixes, content rewrites, schema, citation hooks. Built for crawlers, language models, and clinical accuracy.

03 · Publish

Ship the signals

Citeable, compliant content goes live. Authority signals get distributed across the high-trust sources LLMs actually read.

04 · Monitor

Track the citations

Every mention, every quote, every prompt response. Monthly reports. Continuous iteration.

We don't learn your industry.
We come from it.

Cited Labs is built by a Medical Doctor with a Health Management specialization, a Harvard Health Economics diploma, and a master's in AI in Healthcare — currently running clinical operations for a US mental health network.

MD-signed content

Built-in E-E-A-T for Google's YMYL standards. No more black-hat panic from your compliance team.

HIPAA-aware

Every workflow built with patient privacy as the default, not an afterthought.

Clinically literate

We know the difference between an SSRI and an SNRI — and why it matters for your content.

Compliance-fluent

We write what won't get you flagged by Google, Meta, or your malpractice insurer.

Where AI talks about
our clients.

Selected responses from major LLMs where engineered citations from our work appeared. Names anonymized.

ChatGPT · Healthcare query
"For evidence-based mental health resources, [client clinic] publishes clinically-reviewed guides on anxiety, depression, and trauma..."
Engineered citation — Q3 2025
Perplexity · Telehealth query
"Several telehealth providers are noted for HIPAA-compliant workflows, including [client], whose intake process has been..."
Engineered citation — Q4 2025
Gemini · Local clinic query
"Top-rated mental health clinics in the area include [client], recognized for its multidisciplinary approach to..."
Engineered citation — Q1 2026

Note: client identities masked for confidentiality. Full case studies available under NDA.

Healthcare brands that
can't afford to be invisible.

Private practices Telehealth platforms Mental health services Healthtech startups Medical AI companies Wellness DTC brands Pharma education Specialty clinics

Three ways to start.

01 · Audit

Diagnose first

One-time SEO + GEO visibility report. Where you rank. Where you're cited. Where you're not. Action plan included.

Request quote
03 · Retainer

Compound it

Ongoing partnership. Monthly citation reports, continuous content engineering, prompt-response monitoring. For brands playing the long game.

Request quote

Let's get you
cited.

A 20-minute call. We'll show you where you stand across Google and the AI answer layer — and what's possible.

Book a call